The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages
This paper presents a novel predictive model for advertising campaigns in IPTV networks that uses the advanced geolocation-based display of advertising messages. Thanks to advanced data analysis and modern geolocation technologies, the proposed model enables the more precise planning and optimisatio...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-09-01
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| Series: | Studia Ekonomiczne i Regionalne |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/ers-2024-0025 |
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