The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages
This paper presents a novel predictive model for advertising campaigns in IPTV networks that uses the advanced geolocation-based display of advertising messages. Thanks to advanced data analysis and modern geolocation technologies, the proposed model enables the more precise planning and optimisatio...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-09-01
|
| Series: | Studia Ekonomiczne i Regionalne |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/ers-2024-0025 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846129229404569600 |
|---|---|
| author | Chmielewska Aleksandra Maria Grabowski Marcin Tomasz |
| author_facet | Chmielewska Aleksandra Maria Grabowski Marcin Tomasz |
| author_sort | Chmielewska Aleksandra Maria |
| collection | DOAJ |
| description | This paper presents a novel predictive model for advertising campaigns in IPTV networks that uses the advanced geolocation-based display of advertising messages. Thanks to advanced data analysis and modern geolocation technologies, the proposed model enables the more precise planning and optimisation of advertising campaigns. Advertisers can thus better understand the preferences and behaviours of audiences in different geographical regions. This allows the creation of more tailored and engaging content of programmes and advertisements, leading to higher levels of viewer engagement in the content presented and increasing the effectiveness of campaigns. |
| format | Article |
| id | doaj-art-2ccef356e61c47dc8879524c1a89fc98 |
| institution | Kabale University |
| issn | 2451-182X |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Studia Ekonomiczne i Regionalne |
| spelling | doaj-art-2ccef356e61c47dc8879524c1a89fc982024-12-10T07:32:58ZengSciendoStudia Ekonomiczne i Regionalne2451-182X2024-09-0117346348510.2478/ers-2024-0025The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messagesChmielewska Aleksandra Maria0Grabowski Marcin Tomasz11Public Policy, Mazovian University in Płock, Poland1Public Policy, Mazovian University in Płock, PolandThis paper presents a novel predictive model for advertising campaigns in IPTV networks that uses the advanced geolocation-based display of advertising messages. Thanks to advanced data analysis and modern geolocation technologies, the proposed model enables the more precise planning and optimisation of advertising campaigns. Advertisers can thus better understand the preferences and behaviours of audiences in different geographical regions. This allows the creation of more tailored and engaging content of programmes and advertisements, leading to higher levels of viewer engagement in the content presented and increasing the effectiveness of campaigns.https://doi.org/10.2478/ers-2024-0025tviptvadvertisingtarget groupsm37 |
| spellingShingle | Chmielewska Aleksandra Maria Grabowski Marcin Tomasz The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages Studia Ekonomiczne i Regionalne tv iptv advertising target groups m37 |
| title | The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages |
| title_full | The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages |
| title_fullStr | The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages |
| title_full_unstemmed | The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages |
| title_short | The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages |
| title_sort | prediction model for advertising campaigns in iptv networks based on the possibilities of displaying geographically targeted messages |
| topic | tv iptv advertising target groups m37 |
| url | https://doi.org/10.2478/ers-2024-0025 |
| work_keys_str_mv | AT chmielewskaaleksandramaria thepredictionmodelforadvertisingcampaignsiniptvnetworksbasedonthepossibilitiesofdisplayinggeographicallytargetedmessages AT grabowskimarcintomasz thepredictionmodelforadvertisingcampaignsiniptvnetworksbasedonthepossibilitiesofdisplayinggeographicallytargetedmessages AT chmielewskaaleksandramaria predictionmodelforadvertisingcampaignsiniptvnetworksbasedonthepossibilitiesofdisplayinggeographicallytargetedmessages AT grabowskimarcintomasz predictionmodelforadvertisingcampaignsiniptvnetworksbasedonthepossibilitiesofdisplayinggeographicallytargetedmessages |