DECISION TREE AND RULE-BASED CLASSIFICATION FOR PREDICTING ONLINE PURCHASE BEHAVIOR IN MALAYSIA
In Malaysia, fast growth in e-commerce speeds a business need to understand and predict consumer online behavior in order to be more competitive. While the whole world is embracing big data analytics, many businesses in Malaysia, particularly those in the ecommerce sector, find it hard to harness th...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2024-10-01
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| Series: | Malaysian Journal of Computing |
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105187 |
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