THE BAYESIAN SEM APPROACH ON RELIGIOUS TOURISM AND SME'S ENTREPRENEURIAL OPPORTUNITY INTERRELATION IN RURAL AREA

Economics, social and culture are interrelated fields in developing a country. The social and cultural conditions that grow in an area affect how the economy develops in that area and its surrounding. This study analyzed a causal relationship from 60 nascent entrepreneurs at rural area of religious...

Full description

Saved in:
Bibliographic Details
Main Authors: Frilianda Wulandari, Dodi Devianto, Ferra Yanuar
Format: Article
Language:English
Published: Universitas Pattimura 2022-09-01
Series:Barekeng
Subjects:
Online Access:https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/5459
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Economics, social and culture are interrelated fields in developing a country. The social and cultural conditions that grow in an area affect how the economy develops in that area and its surrounding. This study analyzed a causal relationship from 60 nascent entrepreneurs at rural area of religious tourism with Bayesian SEM to handle a small amount of data. Based on the results of the analysis, it was found that entrepreneurial motivation  and cultural motivation had a significant effect on rural religious tourism. The latent variable of rural religious tourism and entrepreneurial motivation have a significant effect on SME's entrepreneurial opportunity. The entrepreneurial motivation variable has a correlation with the cultural motivation variable.This characteristics has established the Minangkabau heritage of rural area described on its strong religious tourism aspect into SME's entrepreneurial challenge of nascent entrepreneurs.
ISSN:1978-7227
2615-3017