THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENT
The article analyzes modern trends in socio-economic development and their impact on theory and practice of marketing. The author characterizes modern tools of relationship management of the enterprise with customers and prospects of new marketing methods.
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| Format: | Article |
| Language: | English |
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Saint Petersburg Electrotechnical University
2017-04-01
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| Series: | Дискурс |
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| Online Access: | https://discourse.elpub.ru/jour/article/view/103 |
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| _version_ | 1849249382166167552 |
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| author | T. N. Zhukova |
| author_facet | T. N. Zhukova |
| author_sort | T. N. Zhukova |
| collection | DOAJ |
| description | The article analyzes modern trends in socio-economic development and their impact on theory and practice of marketing. The author characterizes modern tools of relationship management of the enterprise with customers and prospects of new marketing methods. |
| format | Article |
| id | doaj-art-2ac68c59cdc34ce5bb0b312f6801a36c |
| institution | Kabale University |
| issn | 2412-8562 2658-7777 |
| language | English |
| publishDate | 2017-04-01 |
| publisher | Saint Petersburg Electrotechnical University |
| record_format | Article |
| series | Дискурс |
| spelling | doaj-art-2ac68c59cdc34ce5bb0b312f6801a36c2025-08-20T03:57:36ZengSaint Petersburg Electrotechnical UniversityДискурс2412-85622658-77772017-04-0102545910.32603/2412-8562-2017-0-2-54-59102THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENTT. N. Zhukova0Saint Petersburg State Economic UniversityThe article analyzes modern trends in socio-economic development and their impact on theory and practice of marketing. The author characterizes modern tools of relationship management of the enterprise with customers and prospects of new marketing methods.https://discourse.elpub.ru/jour/article/view/103marketing toolsrelationship marketingmarketing developmentinteraction with consumers |
| spellingShingle | T. N. Zhukova THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENT Дискурс marketing tools relationship marketing marketing development interaction with consumers |
| title | THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENT |
| title_full | THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENT |
| title_fullStr | THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENT |
| title_full_unstemmed | THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENT |
| title_short | THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENT |
| title_sort | formation and development of organization s relationship with consumers in the context of modern conditions of socio economic environment |
| topic | marketing tools relationship marketing marketing development interaction with consumers |
| url | https://discourse.elpub.ru/jour/article/view/103 |
| work_keys_str_mv | AT tnzhukova theformationanddevelopmentoforganizationsrelationshipwithconsumersinthecontextofmodernconditionsofsocioeconomicenvironment AT tnzhukova formationanddevelopmentoforganizationsrelationshipwithconsumersinthecontextofmodernconditionsofsocioeconomicenvironment |