The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in Pekanbaru
Business competition due to a dynamic business environment that makes Padang restaurant businesses must have the ability to have a sustainable competitive advantage. This study aims to analyze the effect of innovation on sustainable competitive advantage through local wisdom as a mediating variable....
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Main Authors: | Annisa Mardatiilah, Rosmayani Rosmayani |
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Format: | Article |
Language: | English |
Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET)
2023-12-01
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Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
Subjects: | |
Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/2586 |
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