Content creators as social influencers: predicting online video posting behaviors
Creative content influencers are increasingly seizing the opportunity not only to express themselves, but also to monetize their videos and become entrepreneurs. The present study tests an integrative framework to determine whether the “creative influencers environment” impacts the degree of motivat...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2024-12-01
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| Series: | Online Media and Global Communication |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/omgc-2024-0022 |
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