Young women’s experiences of spending leisure time in the context of Instagram challenges

Undoubtedly, Instagram significantly impacts people's everyday life in the social, cultural, economic, and political arenas. One of the handset applications become common among young Iranians, especially girls, during their free time is Instagram. In recent years, this app has evolved from a do...

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Main Authors: F. Mohammadi, K. Darzinejad
Format: Article
Language:fas
Published: Iranian Institute for Social and Cultural Studies 2024-12-01
Series:Taḥqīqāt-i Farhangī-i Īrān
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Online Access:http://www.jicr.ir/article_528_d4d06fed4875d346b6dba3a2e0d9cafa.pdf
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author F. Mohammadi
K. Darzinejad
author_facet F. Mohammadi
K. Darzinejad
author_sort F. Mohammadi
collection DOAJ
description Undoubtedly, Instagram significantly impacts people's everyday life in the social, cultural, economic, and political arenas. One of the handset applications become common among young Iranians, especially girls, during their free time is Instagram. In recent years, this app has evolved from a domain of recreation to, in many cases, a career field for youth. In the meantime, one of the most well-liked Instagram activities is what is known as an Instagram challenge. In general, "challenge" refers to videos shared widely, especially by bloggers. This study examines twenty young female bloggers between the age group of 18 and 30. Thematic analysis, a semi-structured interviewing tool, and coding for data analysis were used in this study's qualitative methodology. To better analyze the behavior of these young women, Robert Stebbins' theory of transforming informal leisure time into formal one has been used. The three main categories of the paradoxical situation of leisure/career, the centrality of Instagram in facilitating the possibility of challenge, and the creation of financial channels in the context of Instagram rituals were extracted from the interviews. In general, these users talked about the goals and methods of setting challenges, the conditions of creating these challenges, and how they turned casual leisure into serious leisure by paying for classes to increase their audience on Instagram and not be discouraged despite failures and the efforts they made.
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spelling doaj-art-2a4c20c3b4834a2dbb4fb50f433d7d282024-11-13T11:20:11ZfasIranian Institute for Social and Cultural StudiesTaḥqīqāt-i Farhangī-i Īrān2008-18472476-50582024-12-011749512410.22035/jicr.20243299.3579528Young women’s experiences of spending leisure time in the context of Instagram challengesF. Mohammadi0K. Darzinejad1Assistant Professor of Sociology, Faculty of Social Sciences, Allameh Tabataba'i University, Tehran, IranMA Student of Sociology, Faculty of Social Sciences, Allameh Tabataba'i University, Tehran, IranUndoubtedly, Instagram significantly impacts people's everyday life in the social, cultural, economic, and political arenas. One of the handset applications become common among young Iranians, especially girls, during their free time is Instagram. In recent years, this app has evolved from a domain of recreation to, in many cases, a career field for youth. In the meantime, one of the most well-liked Instagram activities is what is known as an Instagram challenge. In general, "challenge" refers to videos shared widely, especially by bloggers. This study examines twenty young female bloggers between the age group of 18 and 30. Thematic analysis, a semi-structured interviewing tool, and coding for data analysis were used in this study's qualitative methodology. To better analyze the behavior of these young women, Robert Stebbins' theory of transforming informal leisure time into formal one has been used. The three main categories of the paradoxical situation of leisure/career, the centrality of Instagram in facilitating the possibility of challenge, and the creation of financial channels in the context of Instagram rituals were extracted from the interviews. In general, these users talked about the goals and methods of setting challenges, the conditions of creating these challenges, and how they turned casual leisure into serious leisure by paying for classes to increase their audience on Instagram and not be discouraged despite failures and the efforts they made.http://www.jicr.ir/article_528_d4d06fed4875d346b6dba3a2e0d9cafa.pdfinstagramchallengeyoung womenleisure time
spellingShingle F. Mohammadi
K. Darzinejad
Young women’s experiences of spending leisure time in the context of Instagram challenges
Taḥqīqāt-i Farhangī-i Īrān
instagram
challenge
young women
leisure time
title Young women’s experiences of spending leisure time in the context of Instagram challenges
title_full Young women’s experiences of spending leisure time in the context of Instagram challenges
title_fullStr Young women’s experiences of spending leisure time in the context of Instagram challenges
title_full_unstemmed Young women’s experiences of spending leisure time in the context of Instagram challenges
title_short Young women’s experiences of spending leisure time in the context of Instagram challenges
title_sort young women s experiences of spending leisure time in the context of instagram challenges
topic instagram
challenge
young women
leisure time
url http://www.jicr.ir/article_528_d4d06fed4875d346b6dba3a2e0d9cafa.pdf
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