Live Streaming Introduction and Mode Selection: Strategic Analysis and Optimal Decision-Making for a BOPS Retailer
In the context of e-commerce live streaming, this paper considers the issue of BOPS (buy online, pick up in store) retailers intending to introduce live streaming sales to provide greater shopping flexibility and cater to consumers’ diversified shopping preferences. We classify consumers...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10988833/ |
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