Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP

Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP

Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases. The purpose of this study was to determine the Impact of Website Q...

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Bibliographic Details
Main Authors: Kristiana Astuti, Nadhila Sari, Hani Maisyarah Batubara, Kendis Anwar, Susi Evanita, Vidyarini Dwita
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-12-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
online compulsive buying behaviour online
impulsive buying behaviour
web quality
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/3702
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