Representation of Money in Visual Advertising Visual Discourse Analysis of Mellat Bank Advertising Campaign
With the development of visual communication in the present age, the analysis and reading of visual texts in order to decipher the meanings and express their meanings is of particular importance. Critical discourse analysis, as one of the approaches that considers both the context of the text and th...
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| Format: | Article |
| Language: | fas |
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Institute for Humanities and Cultural Studies (IHCS)
2021-07-01
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| Series: | پژوهشنامۀ انتقادی متون و برنامههای علوم انسانی |
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| Online Access: | https://criticalstudy.ihcs.ac.ir/article_6667_a7f7211d48aea6c717ff9110b29a909a.pdf |
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