Analysis of the impact of selected determinants on brand value

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Bibliographic Details
Main Authors:	Katarina Janoskova, Jana Kliestikova
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2018-03-01
Series:	Journal of International Studies
Subjects:	brand brand value financial indicator correlation linear relationship statistical methods
Online Access:	http://www.jois.eu/?405,en_analysis-of-the-impact-of-selected-determinants-on-brand-value
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