An analysis of active consumer behavior in a fitness boutique: satisfaction levels, perceived quality dimensions, and dropout reasons
The European fitness market is experiencing continuous growth, prompting enhancements in service quality at boutique gyms. These establishments are recognized for their personalized attention, professional staff, and innovative technology use. The perceived quality in these gyms significantly influ...
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2024-11-01
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| Series: | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
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| Online Access: | https://recyt.fecyt.es/index.php/retos/article/view/109312 |
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| author | Silvio Addolorato Nerea Hormigón-Gimeno |
| author_facet | Silvio Addolorato Nerea Hormigón-Gimeno |
| author_sort | Silvio Addolorato |
| collection | DOAJ |
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The European fitness market is experiencing continuous growth, prompting enhancements in service quality at boutique gyms. These establishments are recognized for their personalized attention, professional staff, and innovative technology use. The perceived quality in these gyms significantly influences client satisfaction and loyalty, which are critical for retention. The aim of the contribution is to understand satisfaction levels, perceived quality dimensions, and dropout reasons inside this business model. The study sample comprises 67 adults, aged 18 to 70 years, predominantly aged 41-50. The EPOD2 Questionnaire and Dropout Reasons Scale were utilized for data collection. An analysis of a boutique fitness center in Zaragoza (Spain), indicates high demand, particularly among women. Most users positively rate the service, especially commending the staff, though communication is rated lower. Higher satisfaction is associated with increased loyalty, and reasons for dropout include distance and congestion, consistent with previous studies. The study has some limitations, including: sample size, gender imbalance, and a lack of longitudinal data. Further approaches should encompass larger samples, longitudinal designs, and broader comparisons to enhance the understanding of satisfaction and loyalty in boutique fitness centers.
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| format | Article |
| id | doaj-art-28db793866f842b590c90cee87fcb45c |
| institution | Kabale University |
| issn | 1579-1726 1988-2041 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | FEADEF |
| record_format | Article |
| series | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| spelling | doaj-art-28db793866f842b590c90cee87fcb45c2024-12-25T12:37:10ZengFEADEFRetos: Nuevas Tendencias en Educación Física, Deportes y Recreación1579-17261988-20412024-11-016210.47197/retos.v62.109312An analysis of active consumer behavior in a fitness boutique: satisfaction levels, perceived quality dimensions, and dropout reasonsSilvio Addolorato 0Nerea Hormigón-Gimeno1Universidad Europea de Madrid, Faculty of Sport Sciences, Villaviciosa de Odón, SpainSport Management Freelance, Spain The European fitness market is experiencing continuous growth, prompting enhancements in service quality at boutique gyms. These establishments are recognized for their personalized attention, professional staff, and innovative technology use. The perceived quality in these gyms significantly influences client satisfaction and loyalty, which are critical for retention. The aim of the contribution is to understand satisfaction levels, perceived quality dimensions, and dropout reasons inside this business model. The study sample comprises 67 adults, aged 18 to 70 years, predominantly aged 41-50. The EPOD2 Questionnaire and Dropout Reasons Scale were utilized for data collection. An analysis of a boutique fitness center in Zaragoza (Spain), indicates high demand, particularly among women. Most users positively rate the service, especially commending the staff, though communication is rated lower. Higher satisfaction is associated with increased loyalty, and reasons for dropout include distance and congestion, consistent with previous studies. The study has some limitations, including: sample size, gender imbalance, and a lack of longitudinal data. Further approaches should encompass larger samples, longitudinal designs, and broader comparisons to enhance the understanding of satisfaction and loyalty in boutique fitness centers. https://recyt.fecyt.es/index.php/retos/article/view/109312consumer behaviordropout reasonfitness boutiquefitness industrysatisfaction levelquality dimension |
| spellingShingle | Silvio Addolorato Nerea Hormigón-Gimeno An analysis of active consumer behavior in a fitness boutique: satisfaction levels, perceived quality dimensions, and dropout reasons Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación consumer behavior dropout reason fitness boutique fitness industry satisfaction level quality dimension |
| title | An analysis of active consumer behavior in a fitness boutique: satisfaction levels, perceived quality dimensions, and dropout reasons |
| title_full | An analysis of active consumer behavior in a fitness boutique: satisfaction levels, perceived quality dimensions, and dropout reasons |
| title_fullStr | An analysis of active consumer behavior in a fitness boutique: satisfaction levels, perceived quality dimensions, and dropout reasons |
| title_full_unstemmed | An analysis of active consumer behavior in a fitness boutique: satisfaction levels, perceived quality dimensions, and dropout reasons |
| title_short | An analysis of active consumer behavior in a fitness boutique: satisfaction levels, perceived quality dimensions, and dropout reasons |
| title_sort | analysis of active consumer behavior in a fitness boutique satisfaction levels perceived quality dimensions and dropout reasons |
| topic | consumer behavior dropout reason fitness boutique fitness industry satisfaction level quality dimension |
| url | https://recyt.fecyt.es/index.php/retos/article/view/109312 |
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