The Impact of Streamer Marketing on Consumer Purchasing Behavior in the Live-Stream Economy
Face-to-face video connection via online live stream decreases knowledge asymmetry between buyers and sellers and has emerged as a new economic model in the wake of the COVID-19 epidemic. Based on this new economic model, this study focuses on the impact of streamer marketing methods on customer pur...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/29/shsconf_edsc2024_02002.pdf |
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