Normes de genre et subversions : le rôle des influenceuses dans le body positivisme et le féminisme numérique
This paper explores the role of female social media influencers in reproducing and subverting gender norms and stereotypes. Using a qualitative methodology comprising semi-structured interviews and content analysis, we examined a broad sample of female influencers active on Instagram, YouTube, and T...
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| Format: | Article |
| Language: | fra |
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Université Laval
2024-08-01
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| Series: | Communication |
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| Online Access: | https://journals.openedition.org/communication/18862 |
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| _version_ | 1846132453628968960 |
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| author | Florian Dauphin |
| author_facet | Florian Dauphin |
| author_sort | Florian Dauphin |
| collection | DOAJ |
| description | This paper explores the role of female social media influencers in reproducing and subverting gender norms and stereotypes. Using a qualitative methodology comprising semi-structured interviews and content analysis, we examined a broad sample of female influencers active on Instagram, YouTube, and TikTok. The results reveal a dual dynamic: on the one hand, female influencers often play a role in standardizing gender norms in their quest for visibility and recognition; on the other, some use their influence to challenge and deconstruct these same norms through movements such as body positivity. These practices are influenced by sociotechnical, economic, and cultural constraints and show that social media makes it possible to both reproduce and challenge hegemonic norms. |
| format | Article |
| id | doaj-art-28236119aec94c19853e3a742431b7a9 |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2024-08-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-28236119aec94c19853e3a742431b7a92024-12-09T14:48:49ZfraUniversité LavalCommunication1189-37881920-73442024-08-0141110.4000/127l6Normes de genre et subversions : le rôle des influenceuses dans le body positivisme et le féminisme numériqueFlorian DauphinThis paper explores the role of female social media influencers in reproducing and subverting gender norms and stereotypes. Using a qualitative methodology comprising semi-structured interviews and content analysis, we examined a broad sample of female influencers active on Instagram, YouTube, and TikTok. The results reveal a dual dynamic: on the one hand, female influencers often play a role in standardizing gender norms in their quest for visibility and recognition; on the other, some use their influence to challenge and deconstruct these same norms through movements such as body positivity. These practices are influenced by sociotechnical, economic, and cultural constraints and show that social media makes it possible to both reproduce and challenge hegemonic norms.https://journals.openedition.org/communication/18862social mediainfluencersdigital influencegender stereotypeshegemonic normsbody positivity |
| spellingShingle | Florian Dauphin Normes de genre et subversions : le rôle des influenceuses dans le body positivisme et le féminisme numérique Communication social media influencers digital influence gender stereotypes hegemonic norms body positivity |
| title | Normes de genre et subversions : le rôle des influenceuses dans le body positivisme et le féminisme numérique |
| title_full | Normes de genre et subversions : le rôle des influenceuses dans le body positivisme et le féminisme numérique |
| title_fullStr | Normes de genre et subversions : le rôle des influenceuses dans le body positivisme et le féminisme numérique |
| title_full_unstemmed | Normes de genre et subversions : le rôle des influenceuses dans le body positivisme et le féminisme numérique |
| title_short | Normes de genre et subversions : le rôle des influenceuses dans le body positivisme et le féminisme numérique |
| title_sort | normes de genre et subversions le role des influenceuses dans le body positivisme et le feminisme numerique |
| topic | social media influencers digital influence gender stereotypes hegemonic norms body positivity |
| url | https://journals.openedition.org/communication/18862 |
| work_keys_str_mv | AT floriandauphin normesdegenreetsubversionsleroledesinfluenceusesdanslebodypositivismeetlefeminismenumerique |