Organic food consumption in Kenitra, Morocco: attitudes, motivations, and barriers
IntroductionMorocco is currently witnessing a growing interest in organic food as awareness of health and environmental benefits rises.ObjectiveThis study aims to evaluate organic food consumption as well as to understand the underlying factors influencing the consumption patterns, including consume...
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| Format: | Article |
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Frontiers Media S.A.
2024-12-01
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| Series: | Frontiers in Sustainable Food Systems |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2024.1413498/full |
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| author | Amina Lafram Chaimaa Belfakira Zakia Hindi Samir Bikri Asmaa Benayad Hamid El Bilali Susanne Gjedsted Bügel Dominika Średnicka-Tober Patrizia Pugliese Carola Strassner Laura Rossi Lilliana Stefa-novic Youssef Aboussaleh |
| author_facet | Amina Lafram Chaimaa Belfakira Zakia Hindi Samir Bikri Asmaa Benayad Hamid El Bilali Susanne Gjedsted Bügel Dominika Średnicka-Tober Patrizia Pugliese Carola Strassner Laura Rossi Lilliana Stefa-novic Youssef Aboussaleh |
| author_sort | Amina Lafram |
| collection | DOAJ |
| description | IntroductionMorocco is currently witnessing a growing interest in organic food as awareness of health and environmental benefits rises.ObjectiveThis study aims to evaluate organic food consumption as well as to understand the underlying factors influencing the consumption patterns, including consumers’ preferences and motivations as well as the challenges they face in Kenitra (Morocco).MethodData was collected through an anonymous household survey involving 442 respondents, aged 18 and above targeting the population of Kenitra.ResultsThe findings reveal that in 60% of the Kenitra households organic foods comprise 1-25% of all the foods consumed, highlighting a growing interest in these products. However, several barriers were identified, including insufficient availability and accessibility of organic products, as well as limited product variety at local shopping places, and the perceived high prices of organic foods, which continue to hinder organic food consumption. Moreover, consumers expressed a need for better access to organic products and emphasized the importance of reasonable pricing, considering it as a significant factor in their decision-making process.ConclusionUnderstanding the dynamics of organic food consumption in Kenitra and the eating attitudes and behaviors of its residents will provide valuable insights that can be employed to reshape future local policies, strategies, and market developments, in response to the changing demands and preferences of the population while promoting the adoption of organic food in the region and the whole country. |
| format | Article |
| id | doaj-art-27b2718906c84a96b9c6075ad78dd843 |
| institution | Kabale University |
| issn | 2571-581X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Sustainable Food Systems |
| spelling | doaj-art-27b2718906c84a96b9c6075ad78dd8432024-12-24T09:34:22ZengFrontiers Media S.A.Frontiers in Sustainable Food Systems2571-581X2024-12-01810.3389/fsufs.2024.14134981413498Organic food consumption in Kenitra, Morocco: attitudes, motivations, and barriersAmina Lafram0Chaimaa Belfakira1Zakia Hindi2Samir Bikri3Asmaa Benayad4Hamid El Bilali5Susanne Gjedsted Bügel6Dominika Średnicka-Tober7Patrizia Pugliese8Carola Strassner9Laura Rossi10Lilliana Stefa-novic11Youssef Aboussaleh12Department of Life Sciences, Faculty of Sciences, University Ibn Tofail, Kenitra, MoroccoDepartment of Life Sciences, Faculty of Sciences, University Ibn Tofail, Kenitra, MoroccoDepartment of Life Sciences, Faculty of Sciences, University Ibn Tofail, Kenitra, MoroccoDepartment of Life Sciences, Faculty of Sciences, University Ibn Tofail, Kenitra, MoroccoDepartment of Life Sciences, Faculty of Sciences, University Ibn Tofail, Kenitra, MoroccoInternational Centre for Advanced Mediterranean Agronomic Studies (CIHEAM-Bari), Bari, ItalyDepartment of Nutrition, Exercise and Sports, University of Copenhagen, Frederiksberg, DenmarkDepartment of Functional and Organic Food, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences, Warsaw, PolandInternational Centre for Advanced Mediterranean Agronomic Studies (CIHEAM-Bari), Bari, ItalyFaculty of Home Economics and Nutritional Sciences, Facility Management, Münster, GermanyCouncil for Agricultural Research and Economics, Research Centre for Food and Nutrition (CREA—Food and Nutrition), Rome, ItalyDepartment Organic Food Quality, Faculty Organic Agricultural Sciences, University of Kassel, Kassel, GermanyDepartment of Life Sciences, Faculty of Sciences, University Ibn Tofail, Kenitra, MoroccoIntroductionMorocco is currently witnessing a growing interest in organic food as awareness of health and environmental benefits rises.ObjectiveThis study aims to evaluate organic food consumption as well as to understand the underlying factors influencing the consumption patterns, including consumers’ preferences and motivations as well as the challenges they face in Kenitra (Morocco).MethodData was collected through an anonymous household survey involving 442 respondents, aged 18 and above targeting the population of Kenitra.ResultsThe findings reveal that in 60% of the Kenitra households organic foods comprise 1-25% of all the foods consumed, highlighting a growing interest in these products. However, several barriers were identified, including insufficient availability and accessibility of organic products, as well as limited product variety at local shopping places, and the perceived high prices of organic foods, which continue to hinder organic food consumption. Moreover, consumers expressed a need for better access to organic products and emphasized the importance of reasonable pricing, considering it as a significant factor in their decision-making process.ConclusionUnderstanding the dynamics of organic food consumption in Kenitra and the eating attitudes and behaviors of its residents will provide valuable insights that can be employed to reshape future local policies, strategies, and market developments, in response to the changing demands and preferences of the population while promoting the adoption of organic food in the region and the whole country.https://www.frontiersin.org/articles/10.3389/fsufs.2024.1413498/fullorganic agricultureorganic food consumptionMoroccoconsumer perceptionsconsumer behaviorSysOrg |
| spellingShingle | Amina Lafram Chaimaa Belfakira Zakia Hindi Samir Bikri Asmaa Benayad Hamid El Bilali Susanne Gjedsted Bügel Dominika Średnicka-Tober Patrizia Pugliese Carola Strassner Laura Rossi Lilliana Stefa-novic Youssef Aboussaleh Organic food consumption in Kenitra, Morocco: attitudes, motivations, and barriers Frontiers in Sustainable Food Systems organic agriculture organic food consumption Morocco consumer perceptions consumer behavior SysOrg |
| title | Organic food consumption in Kenitra, Morocco: attitudes, motivations, and barriers |
| title_full | Organic food consumption in Kenitra, Morocco: attitudes, motivations, and barriers |
| title_fullStr | Organic food consumption in Kenitra, Morocco: attitudes, motivations, and barriers |
| title_full_unstemmed | Organic food consumption in Kenitra, Morocco: attitudes, motivations, and barriers |
| title_short | Organic food consumption in Kenitra, Morocco: attitudes, motivations, and barriers |
| title_sort | organic food consumption in kenitra morocco attitudes motivations and barriers |
| topic | organic agriculture organic food consumption Morocco consumer perceptions consumer behavior SysOrg |
| url | https://www.frontiersin.org/articles/10.3389/fsufs.2024.1413498/full |
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