Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis
Today, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding. This study examines the personal branding strategies embedded in the move structure o...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2024-12-01
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| Series: | K@ta: A Biannual Publication on the Study of Language and Literature |
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| _version_ | 1841553655917969408 |
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| author | Asyipa Nursani Tofan Dwi Hardjanto |
| author_facet | Asyipa Nursani Tofan Dwi Hardjanto |
| author_sort | Asyipa Nursani |
| collection | DOAJ |
| description | Today, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding. This study examines the personal branding strategies embedded in the move structure of LinkedIn profile summaries. A genre analysis approach elaborated with the components of personal branding, provides insights into the creation of an effective profile summary. The results of this study show that the self-strength component is a mandatory element in a profile summary. Strengths can be highlighted by presenting experience, skills, educational background, and position. Additionally, there are optional components that can further enhance personal branding, such as presenting achievements, goals, and unique qualities. These findings serve as a reference for LinkedIn users in developing a stronger personal brand through the creation of an effective and efficient profile summary. |
| format | Article |
| id | doaj-art-277e414f19aa45f19f46c28ded8557d8 |
| institution | Kabale University |
| issn | 1411-2639 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Petra Christian University |
| record_format | Article |
| series | K@ta: A Biannual Publication on the Study of Language and Literature |
| spelling | doaj-art-277e414f19aa45f19f46c28ded8557d82025-01-09T06:29:24ZengPetra Christian UniversityK@ta: A Biannual Publication on the Study of Language and Literature1411-26392024-12-0126213514810.9744/kata.26.2.135-148Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move AnalysisAsyipa Nursani0Tofan Dwi Hardjanto1Universitas Gadjah MadaUniversitas Gadjah MadaToday, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding. This study examines the personal branding strategies embedded in the move structure of LinkedIn profile summaries. A genre analysis approach elaborated with the components of personal branding, provides insights into the creation of an effective profile summary. The results of this study show that the self-strength component is a mandatory element in a profile summary. Strengths can be highlighted by presenting experience, skills, educational background, and position. Additionally, there are optional components that can further enhance personal branding, such as presenting achievements, goals, and unique qualities. These findings serve as a reference for LinkedIn users in developing a stronger personal brand through the creation of an effective and efficient profile summary.genre analysislinkedinprofile summaryrhetorical movepersonal branding |
| spellingShingle | Asyipa Nursani Tofan Dwi Hardjanto Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis K@ta: A Biannual Publication on the Study of Language and Literature genre analysis profile summary rhetorical move personal branding |
| title | Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis |
| title_full | Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis |
| title_fullStr | Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis |
| title_full_unstemmed | Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis |
| title_short | Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis |
| title_sort | personal branding strategy in linkedin profile summary a rhetorical move analysis |
| topic | genre analysis profile summary rhetorical move personal branding |
| work_keys_str_mv | AT asyipanursani personalbrandingstrategyinlinkedinprofilesummaryarhetoricalmoveanalysis AT tofandwihardjanto personalbrandingstrategyinlinkedinprofilesummaryarhetoricalmoveanalysis |