Communication Strategy of Directorate General of Immigration in Socializing electronic Visa on Arrival (e-VOA) to Foreign Citizens
The Electronic Visa on Arrival (e-VOA) represents one of the immigration products introduced by the Directorate General of Immigration in response to the COVID-19 pandemic, serving as a measure to bolster digital immigration services. As the primary beneficiaries of the e-VOA are foreign nationals,...
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Universitas Medan Area
2024-10-01
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| Series: | Perspektif: Jurnal Ilmu-ilmu Sosial |
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| Online Access: | https://ojs.uma.ac.id/index.php/perspektif/article/view/12222 |
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| author | Irnadika Natasia Tiominar Arum Widya Astuti Melanie Rizky Hanuransyah |
| author_facet | Irnadika Natasia Tiominar Arum Widya Astuti Melanie Rizky Hanuransyah |
| author_sort | Irnadika Natasia Tiominar |
| collection | DOAJ |
| description | The Electronic Visa on Arrival (e-VOA) represents one of the immigration products introduced by the Directorate General of Immigration in response to the COVID-19 pandemic, serving as a measure to bolster digital immigration services. As the primary beneficiaries of the e-VOA are foreign nationals, effectively disseminating information to this target demographic presents a challenge for the Public Relations division of the Directorate General of Immigration. This study endeavors to assess the implementation of the ROPE stages within the communication strategy employed by the Public Relations department to promote e-VOA among foreign nationals. Employing a qualitative research methodology with a descriptive approach, the study utilizes the ROPE PR planning model as its conceptual framework. ROPE is a public relations planning model that consists of four main stages: Research, Objectives, Programming, and Evaluation. The research stage involves gathering information about the organisation, the issue at hand, and the public being targeted for communication. After that, the objectives stage sets clear campaign objectives to address the identified problem. Then, the programming stage involves planning and implementing the steps necessary to achieve the objectives, including the use of effective media and communication strategies. Finally, the evaluation stage assesses the success of the programme by gathering feedback and measuring the achievement of the set objectives. This research shows that the communication strategy adopted by the Directorate General of Immigration in the socialisation of e-VOA achieved an effectiveness level of around 75%, based on the Community Satisfaction Index (SSI) which shows that many respondents felt well informed. The research findings indicate that the Public Relations division of the Directorate General of Immigration has adopted structured measures incorporating well-defined ROPE stages in their execution of e-VOA socialization activities. Nonetheless, challenges persist during these socialization endeavors, including constraints related to budgetary limitations, human resources, and media outreach. The results of this study provide important insights for the Directorate General of Immigration to improve future communication strategies, by designing campaigns that are more targeted and responsive to public needs, and utilising feedback to improve the communication process and increase public satisfaction. |
| format | Article |
| id | doaj-art-271070ea18ce4a04aed7669edb7575c9 |
| institution | Kabale University |
| issn | 2085-0328 2684-9305 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | Universitas Medan Area |
| record_format | Article |
| series | Perspektif: Jurnal Ilmu-ilmu Sosial |
| spelling | doaj-art-271070ea18ce4a04aed7669edb7575c92024-11-21T06:28:07ZengUniversitas Medan AreaPerspektif: Jurnal Ilmu-ilmu Sosial2085-03282684-93052024-10-011341059106910.31289/perspektif.v13i4.1222212341Communication Strategy of Directorate General of Immigration in Socializing electronic Visa on Arrival (e-VOA) to Foreign CitizensIrnadika Natasia Tiominar0Arum Widya Astuti1Melanie Rizky Hanuransyah2LSPR Institute of Communication & Business.LSPR Institute of Communication & Business.LSPR Institute of Communication & Business.The Electronic Visa on Arrival (e-VOA) represents one of the immigration products introduced by the Directorate General of Immigration in response to the COVID-19 pandemic, serving as a measure to bolster digital immigration services. As the primary beneficiaries of the e-VOA are foreign nationals, effectively disseminating information to this target demographic presents a challenge for the Public Relations division of the Directorate General of Immigration. This study endeavors to assess the implementation of the ROPE stages within the communication strategy employed by the Public Relations department to promote e-VOA among foreign nationals. Employing a qualitative research methodology with a descriptive approach, the study utilizes the ROPE PR planning model as its conceptual framework. ROPE is a public relations planning model that consists of four main stages: Research, Objectives, Programming, and Evaluation. The research stage involves gathering information about the organisation, the issue at hand, and the public being targeted for communication. After that, the objectives stage sets clear campaign objectives to address the identified problem. Then, the programming stage involves planning and implementing the steps necessary to achieve the objectives, including the use of effective media and communication strategies. Finally, the evaluation stage assesses the success of the programme by gathering feedback and measuring the achievement of the set objectives. This research shows that the communication strategy adopted by the Directorate General of Immigration in the socialisation of e-VOA achieved an effectiveness level of around 75%, based on the Community Satisfaction Index (SSI) which shows that many respondents felt well informed. The research findings indicate that the Public Relations division of the Directorate General of Immigration has adopted structured measures incorporating well-defined ROPE stages in their execution of e-VOA socialization activities. Nonetheless, challenges persist during these socialization endeavors, including constraints related to budgetary limitations, human resources, and media outreach. The results of this study provide important insights for the Directorate General of Immigration to improve future communication strategies, by designing campaigns that are more targeted and responsive to public needs, and utilising feedback to improve the communication process and increase public satisfaction.https://ojs.uma.ac.id/index.php/perspektif/article/view/12222ropepublic relations directorate general of immigrationcommunication strategye-voa (electronic visa on arrival) |
| spellingShingle | Irnadika Natasia Tiominar Arum Widya Astuti Melanie Rizky Hanuransyah Communication Strategy of Directorate General of Immigration in Socializing electronic Visa on Arrival (e-VOA) to Foreign Citizens Perspektif: Jurnal Ilmu-ilmu Sosial rope public relations directorate general of immigration communication strategy e-voa (electronic visa on arrival) |
| title | Communication Strategy of Directorate General of Immigration in Socializing electronic Visa on Arrival (e-VOA) to Foreign Citizens |
| title_full | Communication Strategy of Directorate General of Immigration in Socializing electronic Visa on Arrival (e-VOA) to Foreign Citizens |
| title_fullStr | Communication Strategy of Directorate General of Immigration in Socializing electronic Visa on Arrival (e-VOA) to Foreign Citizens |
| title_full_unstemmed | Communication Strategy of Directorate General of Immigration in Socializing electronic Visa on Arrival (e-VOA) to Foreign Citizens |
| title_short | Communication Strategy of Directorate General of Immigration in Socializing electronic Visa on Arrival (e-VOA) to Foreign Citizens |
| title_sort | communication strategy of directorate general of immigration in socializing electronic visa on arrival e voa to foreign citizens |
| topic | rope public relations directorate general of immigration communication strategy e-voa (electronic visa on arrival) |
| url | https://ojs.uma.ac.id/index.php/perspektif/article/view/12222 |
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