Examining How Electronic Word-of-Mouth Information Influences Customers’ Purchase Intention: The Moderating Effect of Perceived Risk on E-Commerce Platforms

Examining How Electronic Word-of-Mouth Information Influences Customers’ Purchase Intention: The Moderating Effect of Perceived Risk on E-Commerce Platforms

The fast expansion of the information technology industry has removed the limitations of time and location for Internet users. Individuals now use electronic word-of-mouth (eWOM) while engaging online, especially on community-focused platforms such as e-commerce websites (Shopee, Lazada, TikTok Shop...

Full description

Saved in:
Bibliographic Details
Main Author: Dam Tri Cuong
Format: Article
Language:English
Published: SAGE Publishing 2024-12-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440241309408
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items