Multimodal consumer choice prediction using EEG signals and eye tracking

Multimodal consumer choice prediction using EEG signals and eye tracking

Marketing plays a vital role in the success of a business, driving customer engagement, brand recognition, and revenue growth. Neuromarketing adds depth to this by employing insights into consumer behavior through brain activity and emotional responses to create more effective marketing strategies....

Full description

Saved in:
Bibliographic Details
Main Authors: Syed Muhammad Usman, Shehzad Khalid, Aimen Tanveer, Ali Shariq Imran, Muhammad Zubair
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Computational Neuroscience
Subjects:
EEG
eye tracking
neuromarketing
CNN-LSTM
multimodal
Online Access:https://www.frontiersin.org/articles/10.3389/fncom.2024.1516440/full
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items