Comparative Study of Beef Consumers’ Preferences: Empirical Study from Traditional and Modern Markets

Comparative Study of Beef Consumers’ Preferences: Empirical Study from Traditional and Modern Markets

Consumers’ preferences for beef are influenced by the interplay of intrinsic and extrinsic attributes, which affect their purchasing decisions and willingness to pay. Therefore, this study aimed to identify the key attributes influencing consumers’ purchasing power for beef in both traditional and m...

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Bibliographic Details
Main Authors: Della Puspita Putri Rakhman, Hamdi Mayulu, Anhar Faisal Fanani, Khoiru Indana
Format: Article
Language:English
Published: Fakultas Peternakan Universitas Brawijaya 2025-04-01
Series:Jurnal Ilmu-Ilmu Peternakan
Subjects:
beef
consumers
modern markets
preference
traditional markets
Online Access:https://jiip.ub.ac.id/index.php/jiip/article/view/3005
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