Physical Attractiveness and Social distance Perception in Service Encounters- Evidence from a Developing County
Physical Attractiveness (PA) is an essential factor affecting consumer response (CR) in service encounters (SE). Using an experimental design, the purpose of the study is to demonstrate the physical attractiveness (PA) of a service representative's effects (CR) in the context of consumer satis...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Modern Languages (NUML), Islamabad
2024-06-01
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| Series: | NUML International Journal of Business & Management |
| Subjects: | |
| Online Access: | https://nijbm.numl.edu.pk/index.php/BM/article/view/204 |
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