The Integration of Artificial Intelligence in Communication Design. Case Studies from the Polytechnic of Milan: from Digital Culture to Sociology of Media

The Integration of Artificial Intelligence in Communication Design. Case Studies from the Polytechnic of Milan: from Digital Culture to Sociology of Media

L’INTEGRAZIONE DELL’INTELLIGENZA ARTIFICIALE NEL DESIGN DELLA COMUNICAZIONE. CASI DI STUDIO DEL POLITECNICO DI MILANO: DALLA CULTURA DIGITALE ALLA SOCIOLOGIA DEI MEDIA Abstract The advent of Artificial Intelligence (AI), particularly Generative AI (GenAI), has catalyzed a transformative shift in e...

Full description

Saved in:
Bibliographic Details
Main Authors: Giovanna Di Rosario, Matteo Ciastellardi
Format: Article
Language:English
Published: LED Edizioni Universitarie 2025-01-01
Series:Journal of Educational, Cultural and Psychological Studies
Subjects:
ai literacy
communication design
educational methodologies
generative ai
ai generativa
alfabetizzazione critica sull’ai
design della comunicazione
metodologie educative
Online Access:https://www.ledonline.it/index.php/ECPS-Journal/article/view/6710
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:L’INTEGRAZIONE DELL’INTELLIGENZA ARTIFICIALE NEL DESIGN DELLA COMUNICAZIONE. CASI DI STUDIO DEL POLITECNICO DI MILANO: DALLA CULTURA DIGITALE ALLA SOCIOLOGIA DEI MEDIA Abstract The advent of Artificial Intelligence (AI), particularly Generative AI (GenAI), has catalyzed a transformative shift in educational methodologies, bridging traditional pedagogy with advanced digital technologies. This article presents a comparative analysis of two case studies conducted within the Communication Design Program at Polytechnic of Milan, exploring the integration of GenAI as a collaborative tool in Digital Culture and Sociology of Media courses. By examining the implications, challenges, and outcomes of embedding GenAI within these educational frameworks, we aim to highlight the role of AI as a «co-pilot» in learning processes, offering innovative approaches to knowledge creation and problem-solving. The case studies underscore common themes, such as the democratization of creative tools through AI, the necessity for critical AI literacy, and the exploration of AI as a facilitator of innovative content generation. Simultaneously, the article delves into the differences between the two courses, including participant numbers, course structures, and project aspects, providing a comprehensive understanding of GenAI’s impact on educational experiences and students’ problem-solving skills.
ISSN:2037-7932
2037-7924

Similar Items