Exploring Attitudes Towards Competitive Marketing Strategies: A Case Study of Insurance Companies in Eastern Algeria
This study investigates recent trends in Eastern Algeria's insurance companies regarding the application of competitive marketing philosophy, focusing on its four dimensions : Competitive Product, Price, Distribution, and Promotion. A structured questionnaire was distributed to a sample of 67 e...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
UNIVERSITE FELIX FOUPHOUET BOIGNY- COTE D'IVOIRE
2024-12-01
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| Series: | Pensées Genre, Penser Autrement |
| Subjects: | |
| Online Access: | https://www.rass-pgpa.org/wp-content/uploads/2024/12/V4N3016.pdf |
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