Exploring Attitudes Towards Competitive Marketing Strategies: A Case Study of Insurance Companies in Eastern Algeria

Exploring Attitudes Towards Competitive Marketing Strategies: A Case Study of Insurance Companies in Eastern Algeria

This study investigates recent trends in Eastern Algeria's insurance companies regarding the application of competitive marketing philosophy, focusing on its four dimensions : Competitive Product, Price, Distribution, and Promotion. A structured questionnaire was distributed to a sample of 67 e...

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Bibliographic Details
Main Authors: Yassine GHADJATI, Abderrahim AISSAOUI, Samia LAHOUEL
Format: Article
Language:fra
Published: UNIVERSITE FELIX FOUPHOUET BOIGNY- COTE D'IVOIRE 2024-12-01
Series:Pensées Genre, Penser Autrement
Subjects:
competitive marketing
competitive marketing mix
insurance companies
gdp
algeria
Online Access:https://www.rass-pgpa.org/wp-content/uploads/2024/12/V4N3016.pdf
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