Predicting Agricultural Sciences Students’ Media Literacy in a Post-Truth Era

As more individuals turn to various forms of online media to seek information, misinformation and skepticism are on the rise when considering news media. Media literacy, or how individuals evaluate information they see in the news media, is critical to addressing this growing problem. This study aim...

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Main Authors: Abigail Durheim, Kasey Harmon, Taylor Ruth, Cara Lawson
Format: Article
Language:English
Published: Mississippi State University 2024-07-01
Series:Journal of Human Sciences and Extension
Subjects:
Online Access:https://scholarsjunction.msstate.edu/jhse/vol12/iss2/15/
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author Abigail Durheim
Kasey Harmon
Taylor Ruth
Cara Lawson
author_facet Abigail Durheim
Kasey Harmon
Taylor Ruth
Cara Lawson
author_sort Abigail Durheim
collection DOAJ
description As more individuals turn to various forms of online media to seek information, misinformation and skepticism are on the rise when considering news media. Media literacy, or how individuals evaluate information they see in the news media, is critical to addressing this growing problem. This study aimed to explore the predictors of agricultural sciences students’ perceived news media literacy to gather preliminary data around this topic. Through an online survey, students enrolled in an agricultural communication class at the University of Nebraska-Lincoln completed a literacy reflection assignment. Students were asked to answer questions about their news media use, perceived media literacy, perceived value of media literacy, trust in the media, and need for cognition (NFC). Researchers found that most respondents were getting their news from social media and believed they were media literate, despite possessing low levels of trust in the media. However, NFC was the only predictor of perceived media literacy, which indicated that educators should account for NFC when developing media literacy curricula for formal and informal settings. Future research should replicate this study with a larger sample and broader population to better generalize these findings and develop solutions to the media literacy crisis in America.
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spelling doaj-art-241256e4a59d4a939e3de85d205a829a2025-01-17T20:23:44ZengMississippi State UniversityJournal of Human Sciences and Extension2325-52262024-07-01122https://doi.org/10.55533/2325-5226.1478Predicting Agricultural Sciences Students’ Media Literacy in a Post-Truth EraAbigail Durheim0https://orcid.org/0000-0002-5269-9154Kasey Harmon 1Taylor Ruth 2Cara Lawson3University of Nebraska-Lincoln University of Nebraska-Lincoln University of TennesseeOregon State University As more individuals turn to various forms of online media to seek information, misinformation and skepticism are on the rise when considering news media. Media literacy, or how individuals evaluate information they see in the news media, is critical to addressing this growing problem. This study aimed to explore the predictors of agricultural sciences students’ perceived news media literacy to gather preliminary data around this topic. Through an online survey, students enrolled in an agricultural communication class at the University of Nebraska-Lincoln completed a literacy reflection assignment. Students were asked to answer questions about their news media use, perceived media literacy, perceived value of media literacy, trust in the media, and need for cognition (NFC). Researchers found that most respondents were getting their news from social media and believed they were media literate, despite possessing low levels of trust in the media. However, NFC was the only predictor of perceived media literacy, which indicated that educators should account for NFC when developing media literacy curricula for formal and informal settings. Future research should replicate this study with a larger sample and broader population to better generalize these findings and develop solutions to the media literacy crisis in America.https://scholarsjunction.msstate.edu/jhse/vol12/iss2/15/media literacyscience literacycritical thinkingneed for cognitionmisinformation
spellingShingle Abigail Durheim
Kasey Harmon
Taylor Ruth
Cara Lawson
Predicting Agricultural Sciences Students’ Media Literacy in a Post-Truth Era
Journal of Human Sciences and Extension
media literacy
science literacy
critical thinking
need for cognition
misinformation
title Predicting Agricultural Sciences Students’ Media Literacy in a Post-Truth Era
title_full Predicting Agricultural Sciences Students’ Media Literacy in a Post-Truth Era
title_fullStr Predicting Agricultural Sciences Students’ Media Literacy in a Post-Truth Era
title_full_unstemmed Predicting Agricultural Sciences Students’ Media Literacy in a Post-Truth Era
title_short Predicting Agricultural Sciences Students’ Media Literacy in a Post-Truth Era
title_sort predicting agricultural sciences students media literacy in a post truth era
topic media literacy
science literacy
critical thinking
need for cognition
misinformation
url https://scholarsjunction.msstate.edu/jhse/vol12/iss2/15/
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AT caralawson predictingagriculturalsciencesstudentsmedialiteracyinaposttruthera