Gender differences in business travel: Implications for hotel and destination management
Purpose – The aim of this study is to investigate the influence of gender differences on the evaluation of hotels and destination attributes with regard to business travel. Methodology/Design/Approach – This research employs a cross-sectional questionnaire survey and a sample of 318 business trav...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2024-12-01
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| Series: | Tourism and Hospitality Management |
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| Online Access: | https://thm.fthm.hr/images/issues/vol30no4/2_Mill_n_Fanjul_Retamosa |
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| author | Ángel MILLÁN M. Luisa FANJUL Marta RETAMOSA |
| author_facet | Ángel MILLÁN M. Luisa FANJUL Marta RETAMOSA |
| author_sort | Ángel MILLÁN |
| collection | DOAJ |
| description | Purpose – The aim of this study is to investigate the influence of gender differences on the
evaluation of hotels and destination attributes with regard to business travel.
Methodology/Design/Approach – This research employs a cross-sectional questionnaire
survey and a sample of 318 business travellers. The analysis methods used are descriptive,
such as a t-test, frequency distribution, cross tabulation and a chi-square analysis.
Findings – The findings reveal significant differences when evaluating the attributes of hotels
and destinations. Certain hotel attributes are rated at a significantly higher level by women
than by men. Female respondents attained higher mean scores for all the destination attributes.
Previous studies have attained very little knowledge in terms of understanding how gender
works as regards differentiating business travellers’ behaviour.
Originality of the research – The results support the hypothesis that gender influences the
evaluation of hotel services and destinations. These findings may have significant implications
for service innovation and positioning strategies in the business travel industry. |
| format | Article |
| id | doaj-art-23dd7c7e4c024bcd9ca63dc169e58e66 |
| institution | Kabale University |
| issn | 1847-3377 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Faculty of tourism and hospitality management |
| record_format | Article |
| series | Tourism and Hospitality Management |
| spelling | doaj-art-23dd7c7e4c024bcd9ca63dc169e58e662025-01-09T13:44:42ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1847-33772024-12-0130447949010.20867/thm.30.4.2Gender differences in business travel: Implications for hotel and destination managementÁngel MILLÁN0https://orcid.org/0000-0002-9362-1513M. Luisa FANJUL1https://orcid.org/0000-0003-0782-0549Marta RETAMOSA2https://orcid.org/0000-0001-9984-7639Principal Academic Universidad de Castilla-La Mancha, Marketing DepartmentLecturer Universidad Europea de MadridLecturer, Universidad de Castilla-La Mancha, Marketing DepartmentPurpose – The aim of this study is to investigate the influence of gender differences on the evaluation of hotels and destination attributes with regard to business travel. Methodology/Design/Approach – This research employs a cross-sectional questionnaire survey and a sample of 318 business travellers. The analysis methods used are descriptive, such as a t-test, frequency distribution, cross tabulation and a chi-square analysis. Findings – The findings reveal significant differences when evaluating the attributes of hotels and destinations. Certain hotel attributes are rated at a significantly higher level by women than by men. Female respondents attained higher mean scores for all the destination attributes. Previous studies have attained very little knowledge in terms of understanding how gender works as regards differentiating business travellers’ behaviour. Originality of the research – The results support the hypothesis that gender influences the evaluation of hotel services and destinations. These findings may have significant implications for service innovation and positioning strategies in the business travel industry.https://thm.fthm.hr/images/issues/vol30no4/2_Mill_n_Fanjul_Retamosagender differencesbusiness travelhotelsdestinationtourist behaviour |
| spellingShingle | Ángel MILLÁN M. Luisa FANJUL Marta RETAMOSA Gender differences in business travel: Implications for hotel and destination management Tourism and Hospitality Management gender differences business travel hotels destination tourist behaviour |
| title | Gender differences in business travel: Implications for hotel and destination management |
| title_full | Gender differences in business travel: Implications for hotel and destination management |
| title_fullStr | Gender differences in business travel: Implications for hotel and destination management |
| title_full_unstemmed | Gender differences in business travel: Implications for hotel and destination management |
| title_short | Gender differences in business travel: Implications for hotel and destination management |
| title_sort | gender differences in business travel implications for hotel and destination management |
| topic | gender differences business travel hotels destination tourist behaviour |
| url | https://thm.fthm.hr/images/issues/vol30no4/2_Mill_n_Fanjul_Retamosa |
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