College Sport Communicator Leaders’ Perceptions of Sport Information Operations

Recent research indicates College Athletic Communicators (CACs) could benefit from more staff in the communication department (Elliott et al., 2023). However the request may not be supported by administration as additional staffing may not fit in the budget. Therefore, it appears imperative to eval...

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Main Author: Kelly Elliott
Format: Article
Language:English
Published: University of Kansas Libraries 2024-11-01
Series:Journal of Intercollegiate Sport
Subjects:
Online Access:https://journals.ku.edu/jis/article/view/21482
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author Kelly Elliott
author_facet Kelly Elliott
author_sort Kelly Elliott
collection DOAJ
description Recent research indicates College Athletic Communicators (CACs) could benefit from more staff in the communication department (Elliott et al., 2023). However the request may not be supported by administration as additional staffing may not fit in the budget. Therefore, it appears imperative to evaluate no-cost options to alleviate the feelings of being under-appreciated and overworked. The College Sport Communicators (CSC)  professional association may be a strong advocate for the profession and may have the ability to provide needed resources for those serving in CAC positions. Therefore, the research presented in this study aims to explore the perspective and experiences of CSC leaders to evaluate how to better serve the CAC profession with an understanding of limited resources. In this study, semi-structed interviews with CSC leaders were conducted. Data provided by the participants indicate ways for CACs to avoid burn out and how athletic administrators can work to support the profession.
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1941-417X
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publishDate 2024-11-01
publisher University of Kansas Libraries
record_format Article
series Journal of Intercollegiate Sport
spelling doaj-art-23c91a5f6ff04b48be80a826be54f2542024-11-09T06:00:03ZengUniversity of Kansas LibrariesJournal of Intercollegiate Sport1941-63421941-417X2024-11-0117310.17161/0kncfv44College Sport Communicator Leaders’ Perceptions of Sport Information OperationsKelly Elliott0Coastal Carolina University Recent research indicates College Athletic Communicators (CACs) could benefit from more staff in the communication department (Elliott et al., 2023). However the request may not be supported by administration as additional staffing may not fit in the budget. Therefore, it appears imperative to evaluate no-cost options to alleviate the feelings of being under-appreciated and overworked. The College Sport Communicators (CSC)  professional association may be a strong advocate for the profession and may have the ability to provide needed resources for those serving in CAC positions. Therefore, the research presented in this study aims to explore the perspective and experiences of CSC leaders to evaluate how to better serve the CAC profession with an understanding of limited resources. In this study, semi-structed interviews with CSC leaders were conducted. Data provided by the participants indicate ways for CACs to avoid burn out and how athletic administrators can work to support the profession. https://journals.ku.edu/jis/article/view/21482College Athletic CommunicatorsSport Information DirectorsIntercollegiate AthleticsPerson-Environment Fit
spellingShingle Kelly Elliott
College Sport Communicator Leaders’ Perceptions of Sport Information Operations
Journal of Intercollegiate Sport
College Athletic Communicators
Sport Information Directors
Intercollegiate Athletics
Person-Environment Fit
title College Sport Communicator Leaders’ Perceptions of Sport Information Operations
title_full College Sport Communicator Leaders’ Perceptions of Sport Information Operations
title_fullStr College Sport Communicator Leaders’ Perceptions of Sport Information Operations
title_full_unstemmed College Sport Communicator Leaders’ Perceptions of Sport Information Operations
title_short College Sport Communicator Leaders’ Perceptions of Sport Information Operations
title_sort college sport communicator leaders perceptions of sport information operations
topic College Athletic Communicators
Sport Information Directors
Intercollegiate Athletics
Person-Environment Fit
url https://journals.ku.edu/jis/article/view/21482
work_keys_str_mv AT kellyelliott collegesportcommunicatorleadersperceptionsofsportinformationoperations