Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual Differences
Limited research has focused on consumption reduction as one potential pathway to meet sustainable development goals. This paper investigates consumers’ intentions to undertake consumption reduction through the lens of an extended theory of planned behavior (TPB), where selected individual differenc...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-11-01
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| Series: | Journal of Intelligence |
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| Online Access: | https://www.mdpi.com/2079-3200/12/11/119 |
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| author | Shiva Ghorban Nejad Heidi Victoria Skeiseid Lukasz Andrzej Derdowski |
| author_facet | Shiva Ghorban Nejad Heidi Victoria Skeiseid Lukasz Andrzej Derdowski |
| author_sort | Shiva Ghorban Nejad |
| collection | DOAJ |
| description | Limited research has focused on consumption reduction as one potential pathway to meet sustainable development goals. This paper investigates consumers’ intentions to undertake consumption reduction through the lens of an extended theory of planned behavior (TPB), where selected individual differences, namely the need for evaluation (NE) and self-referencing (SR), are given considerable attention. In total, 226 respondents participated in this web-based survey study. The results from structural equation modeling analysis confirm that the extended theory of planned behavior effectively explains consumers’ intentions to undertake consumption reduction. Notably, the individual differences of the NE and SR each uniquely moderate the relationships within the TPB model. This study provides a theoretical contribution by integrating the selected moderators (i.e., the NE and SR) into the TPB framework, increases the TPB’s predictive power, and further provides a novel understanding of the underlying influences of individual differences on consumers’ intentions to undertake consumption reduction for the benefit of the environment. Moreover, the findings offer practical implications for policymakers and social marketers in designing tailor-made interventions and consumption reduction strategies by considering the important role of individual differences. |
| format | Article |
| id | doaj-art-2399da397dde43a5ab40d3a64bde94ed |
| institution | Kabale University |
| issn | 2079-3200 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Intelligence |
| spelling | doaj-art-2399da397dde43a5ab40d3a64bde94ed2024-11-26T18:07:48ZengMDPI AGJournal of Intelligence2079-32002024-11-01121111910.3390/jintelligence12110119Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual DifferencesShiva Ghorban Nejad0Heidi Victoria Skeiseid1Lukasz Andrzej Derdowski2NHS—Department of Leadership and Service Innovation, University of Stavanger, 4021 Stavanger, NorwayNHS—Department of Leadership and Service Innovation, University of Stavanger, 4021 Stavanger, NorwayNHS—Department of Leadership and Service Innovation, University of Stavanger, 4021 Stavanger, NorwayLimited research has focused on consumption reduction as one potential pathway to meet sustainable development goals. This paper investigates consumers’ intentions to undertake consumption reduction through the lens of an extended theory of planned behavior (TPB), where selected individual differences, namely the need for evaluation (NE) and self-referencing (SR), are given considerable attention. In total, 226 respondents participated in this web-based survey study. The results from structural equation modeling analysis confirm that the extended theory of planned behavior effectively explains consumers’ intentions to undertake consumption reduction. Notably, the individual differences of the NE and SR each uniquely moderate the relationships within the TPB model. This study provides a theoretical contribution by integrating the selected moderators (i.e., the NE and SR) into the TPB framework, increases the TPB’s predictive power, and further provides a novel understanding of the underlying influences of individual differences on consumers’ intentions to undertake consumption reduction for the benefit of the environment. Moreover, the findings offer practical implications for policymakers and social marketers in designing tailor-made interventions and consumption reduction strategies by considering the important role of individual differences.https://www.mdpi.com/2079-3200/12/11/119consumption reductionenvironmental sustainabilityTPBindividual differencesneed for evaluationself-referencing |
| spellingShingle | Shiva Ghorban Nejad Heidi Victoria Skeiseid Lukasz Andrzej Derdowski Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual Differences Journal of Intelligence consumption reduction environmental sustainability TPB individual differences need for evaluation self-referencing |
| title | Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual Differences |
| title_full | Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual Differences |
| title_fullStr | Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual Differences |
| title_full_unstemmed | Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual Differences |
| title_short | Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual Differences |
| title_sort | understanding consumption reduction through the tpb moderating effects of the need for evaluation and self referencing individual differences |
| topic | consumption reduction environmental sustainability TPB individual differences need for evaluation self-referencing |
| url | https://www.mdpi.com/2079-3200/12/11/119 |
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