The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable

The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable

This study aims to analyze the influence of product presentation in online fashion retail on purchase decisions, with shopping lifestyle as a moderating variable. Data were collected from 205 respondents through a survey and analyzed using Structural Equation Modeling (SEM) version 26 to examine bo...

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Bibliographic Details
Main Author:	Zahratul Musyarrofah
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
Series:	Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:	Product Presentation, Shopping Lifestyle, Purchase Decision
Online Access:	https://e-journal.uac.ac.id/index.php/iijse/article/view/5931
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