The Integration Model of Kano Model and Importance-Performance and Gap Analysis—Application of Mutual Information

Service quality research has traditionally focused either on identifying Kano two-dimensional quality categories or detecting service quality deficiencies. However, integrating these perspectives remains a challenge due to the Kano model’s nonlinear characteristics and the importance-performance and...

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Bibliographic Details
Main Authors: Shu-Ping Lin, Ming-Chun Tsai
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Mathematics
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Online Access:https://www.mdpi.com/2227-7390/13/11/1794
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