Representasi Perubahan Sosial dalam Kampanye LGBT pada Produk IKEA

Representasi Perubahan Sosial dalam Kampanye LGBT pada Produk IKEA

Advertisement can be used to campaign on social issues, such as the IKEA’s product campaign on the issue of equality for the LGBT community viewed negatively by the people. This article aims to identify the IKEA attempts to change people's perspective through visual communication. This researc...

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Bibliographic Details
Main Authors: Muh. Bahruddin, Setya Putri Erdina, Dhika Yuan Yurisma
Format: Article
Language:English
Published: Universitas Atma Jaya Yogyakarta 2024-12-01
Series:Jurnal Ilmu Komunikasi
Subjects:
advertisement
IKEA
LGBT
representation
social change
Online Access:https://ojs.uajy.ac.id/index.php/jik/article/view/7763
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