Product Attributes, Price, and Promotion on Purchase Decisions of Halal Cosmetics with Religiosity and Halal Label as Moderation

Product Attributes, Price, and Promotion on Purchase Decisions of Halal Cosmetics with Religiosity and Halal Label as Moderation

The cosmetics industry is experiencing significant growth, with halal cosmetics emerging as a critical segment driven by religious considerations. This study investigates the factors influencing halal cosmetic purchase decisions among Muslim consumers using Partial Least Squares Structural Equation...

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Bibliographic Details
Main Authors: Amalia Syafaatul Azka, Siti Jamilah
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-08-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Halal Cosmetics, Purchase Decision, Religiosity, Product Attributes, Halal Labelling
Online Access:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7703
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