Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper
The increased utilisation of social media platforms has been observed to influence consumer behaviour, particularly in online shopping context. This study aims to propose a conceptual framework regarding the factors influencing customer online buying behaviour on TikTok platform among younger genera...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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UiTM Press
2024-11-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/3427 |
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| _version_ | 1846160523050090496 |
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| author | Farhan Nadia Bakly Hamidah Md Yusop Nurhayaty Abdullah Nur Syahirah Mohd Lokman |
| author_facet | Farhan Nadia Bakly Hamidah Md Yusop Nurhayaty Abdullah Nur Syahirah Mohd Lokman |
| author_sort | Farhan Nadia Bakly |
| collection | DOAJ |
| description | The increased utilisation of social media platforms has been observed to influence consumer behaviour, particularly in online shopping context. This study aims to propose a conceptual framework regarding the factors influencing customer online buying behaviour on TikTok platform among younger generations for a Malaysian fragrance company. The method used for this conceptual paper is based on the literature reviews from journal articles related with the keywords and research area. This study proposed a conceptual framework to further identify and analyse the influence of brand awareness, product variety and psychological factors on online buying behaviour on TikTok. The framework will serve as a guideline for future academic research and practical industry applications by enhancing understanding of online buying behaviour among younger consumers in Malaysia’ fragrance market. The framework will help to inform strategic decisions for businesses and provide border implications for leveraging TikTok as a platform for e-commerce growth in the region.
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| format | Article |
| id | doaj-art-1f25bcd64bfd4f82a75bea3f83cc64e9 |
| institution | Kabale University |
| issn | 2550-1429 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | UiTM Press |
| record_format | Article |
| series | Journal of International Business, Economics and Entrepreneurship |
| spelling | doaj-art-1f25bcd64bfd4f82a75bea3f83cc64e92024-11-22T07:19:31ZengUiTM PressJournal of International Business, Economics and Entrepreneurship2550-14292024-11-0192Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual PaperFarhan Nadia Bakly0Hamidah Md Yusop1Nurhayaty Abdullah2Nur Syahirah Mohd Lokman3Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam, Selangor, MalaysiaArshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam, Selangor, MalaysiaArshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam, Selangor, MalaysiaArshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam, Selangor, MalaysiaThe increased utilisation of social media platforms has been observed to influence consumer behaviour, particularly in online shopping context. This study aims to propose a conceptual framework regarding the factors influencing customer online buying behaviour on TikTok platform among younger generations for a Malaysian fragrance company. The method used for this conceptual paper is based on the literature reviews from journal articles related with the keywords and research area. This study proposed a conceptual framework to further identify and analyse the influence of brand awareness, product variety and psychological factors on online buying behaviour on TikTok. The framework will serve as a guideline for future academic research and practical industry applications by enhancing understanding of online buying behaviour among younger consumers in Malaysia’ fragrance market. The framework will help to inform strategic decisions for businesses and provide border implications for leveraging TikTok as a platform for e-commerce growth in the region. https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/3427online buying behaviourbrand awarenessproduct varietypsychological factors |
| spellingShingle | Farhan Nadia Bakly Hamidah Md Yusop Nurhayaty Abdullah Nur Syahirah Mohd Lokman Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper Journal of International Business, Economics and Entrepreneurship online buying behaviour brand awareness product variety psychological factors |
| title | Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper |
| title_full | Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper |
| title_fullStr | Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper |
| title_full_unstemmed | Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper |
| title_short | Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper |
| title_sort | consumer online buying behavior on social media platform in malaysia a conceptual paper |
| topic | online buying behaviour brand awareness product variety psychological factors |
| url | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/3427 |
| work_keys_str_mv | AT farhannadiabakly consumeronlinebuyingbehavioronsocialmediaplatforminmalaysiaaconceptualpaper AT hamidahmdyusop consumeronlinebuyingbehavioronsocialmediaplatforminmalaysiaaconceptualpaper AT nurhayatyabdullah consumeronlinebuyingbehavioronsocialmediaplatforminmalaysiaaconceptualpaper AT nursyahirahmohdlokman consumeronlinebuyingbehavioronsocialmediaplatforminmalaysiaaconceptualpaper |