Marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy products
This marketing research aimed to deepen the level of consumer perception regarding the consumption of dairy products, using the CAWI (Computer Assisted Web Interview) method. The study was conducted online, targeting a representative sample of consumers, and aimed to identify the main factors influ...
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| Format: | Article |
| Language: | English |
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Galati University Press
2024-11-01
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| Series: | ACROSS |
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| Online Access: | https://www.across-journal.com/index.php/across/article/view/261 |
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| _version_ | 1846164390659751936 |
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| author | Violeta GAGU (LEOCĂ) Constanța Laura ZUGRAVU Gheorghe Adrian ZUGRAVU |
| author_facet | Violeta GAGU (LEOCĂ) Constanța Laura ZUGRAVU Gheorghe Adrian ZUGRAVU |
| author_sort | Violeta GAGU (LEOCĂ) |
| collection | DOAJ |
| description |
This marketing research aimed to deepen the level of consumer perception regarding the consumption of dairy products, using the CAWI (Computer Assisted Web Interview) method. The study was conducted online, targeting a representative sample of consumers, and aimed to identify the main factors influencing consumption behaviour, such as taste preferences, health concerns, brand loyalty and environmental considerations. The research results indicate that taste and health benefits remain determining factors in the decision to purchase dairy products. At the same time, respondents showed an increased interest in products labelled as natural and ecological, reflecting a growing concern for sustainability. The CAWI method has proven effective in capturing a wide range of opinions, providing a clear picture of consumer preferences and attitudes.
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| format | Article |
| id | doaj-art-1ed82c3329e142e99a8eb99fc374a2c4 |
| institution | Kabale University |
| issn | 2602-1463 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Galati University Press |
| record_format | Article |
| series | ACROSS |
| spelling | doaj-art-1ed82c3329e142e99a8eb99fc374a2c42024-11-18T07:34:40ZengGalati University PressACROSS2602-14632024-11-0183Marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy productsVioleta GAGU (LEOCĂ)0Constanța Laura ZUGRAVU1Gheorghe Adrian ZUGRAVU2Dunarea de Jos University of Galati, RomaniaDunarea de Jos University of Galati, RomaniaDunarea de Jos University of Galati, Romania This marketing research aimed to deepen the level of consumer perception regarding the consumption of dairy products, using the CAWI (Computer Assisted Web Interview) method. The study was conducted online, targeting a representative sample of consumers, and aimed to identify the main factors influencing consumption behaviour, such as taste preferences, health concerns, brand loyalty and environmental considerations. The research results indicate that taste and health benefits remain determining factors in the decision to purchase dairy products. At the same time, respondents showed an increased interest in products labelled as natural and ecological, reflecting a growing concern for sustainability. The CAWI method has proven effective in capturing a wide range of opinions, providing a clear picture of consumer preferences and attitudes. https://www.across-journal.com/index.php/across/article/view/261marketing researchdairy productsconsumer perceptionCAWIsustainabilityconsumer behaviour |
| spellingShingle | Violeta GAGU (LEOCĂ) Constanța Laura ZUGRAVU Gheorghe Adrian ZUGRAVU Marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy products ACROSS marketing research dairy products consumer perception CAWI sustainability consumer behaviour |
| title | Marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy products |
| title_full | Marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy products |
| title_fullStr | Marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy products |
| title_full_unstemmed | Marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy products |
| title_short | Marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy products |
| title_sort | marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy products |
| topic | marketing research dairy products consumer perception CAWI sustainability consumer behaviour |
| url | https://www.across-journal.com/index.php/across/article/view/261 |
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