Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges?
In recent years, many Western transmedia projects have entered into the Chinese market, with their own cultural influences. In this situation, we should pay attention to how Chinese transmedia projects are developing, what are the collisions between Chinese and Western cultures, and what are the opp...
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| Main Authors: | Ilya A. Bykov, Xiaorui Gao |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science”
2024-12-01
|
| Series: | Галактика медиа: журнал медиа исследований |
| Subjects: | |
| Online Access: | https://galacticamedia.com/index.php/gmd/article/view/501 |
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