Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges?
In recent years, many Western transmedia projects have entered into the Chinese market, with their own cultural influences. In this situation, we should pay attention to how Chinese transmedia projects are developing, what are the collisions between Chinese and Western cultures, and what are the opp...
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| Format: | Article |
| Language: | English |
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Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science”
2024-12-01
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| Series: | Галактика медиа: журнал медиа исследований |
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| Online Access: | https://galacticamedia.com/index.php/gmd/article/view/501 |
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| _version_ | 1846127942348832768 |
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| author | Ilya A. Bykov Xiaorui Gao |
| author_facet | Ilya A. Bykov Xiaorui Gao |
| author_sort | Ilya A. Bykov |
| collection | DOAJ |
| description | In recent years, many Western transmedia projects have entered into the Chinese market, with their own cultural influences. In this situation, we should pay attention to how Chinese transmedia projects are developing, what are the collisions between Chinese and Western cultures, and what are the opportunities and challenges brought by transmedia projects. The purpose of this research is to understand the popularity of Western transmedia projects in China, to examine the reasons for their popularity, and to recognize the opportunities and challenges in this situation. The study uses mixed methodology: secondary data analysis, online survey, and in-depth personal interviews. It has been found that Western transmedia projects are popular in China due to the cultural, technical, and promotional reasons which have been discussed in details. One of the reasons for Western transmedia projects been not popular deals with the problem of cultural distance and alienation. |
| format | Article |
| id | doaj-art-1e8cc70639fc4d52b5ae2af4f49048c5 |
| institution | Kabale University |
| issn | 2658-7734 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science” |
| record_format | Article |
| series | Галактика медиа: журнал медиа исследований |
| spelling | doaj-art-1e8cc70639fc4d52b5ae2af4f49048c52024-12-11T07:20:25ZengLimited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science”Галактика медиа: журнал медиа исследований2658-77342024-12-016450052110.46539/gmd.v6i4.501501Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges?Ilya A. Bykov0Xiaorui Gao1Saint Petersburg State UniversitySaint Petersburg State UniversityIn recent years, many Western transmedia projects have entered into the Chinese market, with their own cultural influences. In this situation, we should pay attention to how Chinese transmedia projects are developing, what are the collisions between Chinese and Western cultures, and what are the opportunities and challenges brought by transmedia projects. The purpose of this research is to understand the popularity of Western transmedia projects in China, to examine the reasons for their popularity, and to recognize the opportunities and challenges in this situation. The study uses mixed methodology: secondary data analysis, online survey, and in-depth personal interviews. It has been found that Western transmedia projects are popular in China due to the cultural, technical, and promotional reasons which have been discussed in details. One of the reasons for Western transmedia projects been not popular deals with the problem of cultural distance and alienation.https://galacticamedia.com/index.php/gmd/article/view/501transmediachinacross-cultural communicationmass mediacommunicationtransmedia projectssocial mediastorytellingpopular cultureglobal communication |
| spellingShingle | Ilya A. Bykov Xiaorui Gao Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges? Галактика медиа: журнал медиа исследований transmedia china cross-cultural communication mass media communication transmedia projects social media storytelling popular culture global communication |
| title | Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges? |
| title_full | Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges? |
| title_fullStr | Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges? |
| title_full_unstemmed | Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges? |
| title_short | Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges? |
| title_sort | western transmedia projects in china growing phenomenon with cross cultural challenges |
| topic | transmedia china cross-cultural communication mass media communication transmedia projects social media storytelling popular culture global communication |
| url | https://galacticamedia.com/index.php/gmd/article/view/501 |
| work_keys_str_mv | AT ilyaabykov westerntransmediaprojectsinchinagrowingphenomenonwithcrossculturalchallenges AT xiaoruigao westerntransmediaprojectsinchinagrowingphenomenonwithcrossculturalchallenges |