BOOSTING LUXCRIME SALES: TIKTOK MARKETING CONTENT'S IMPACT ON IMPULSE BUYING WITH PRODUCT REVIEWS MODERATION
This research aims to investigate the impact of TikTok marketing content on impulsive purchasing moderated by product reviews, focusing on cosmetic products with the highest sales in Indonesia, specifically Luxcrime as the brand under study. The research method employed is quantitative research inv...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2024-11-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/19306 |
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