Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series

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Bibliographic Details
Main Authors: Sheng Yuan, Wei-Lun Huang, Zhihan Chen, Hengbin Yin
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11649089/?tool=EBI
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