Integrating BMC and SBSC Approaches for Tangkahan Ecotourism Management Strategies in Gunung Leuser National Park, North Sumatra, Indonesia
Indonesia as mega-biodiversity country and various unique local wisdom activities are main attractions that can be enjoyed by world tourists. Global tourism trends to go back to nature drive development of ecotourism. Tangkahan is ecotourism area that offers variety of tourist attractions. However,...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2023-10-01
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| Series: | Jurnal Ilmu Kehutanan |
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| Online Access: | https://jurnal.ugm.ac.id/v3/jik/article/view/6496 |
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| author | Intan Khoirunnisa Yooce Yustiana Nandang Prihadi |
| author_facet | Intan Khoirunnisa Yooce Yustiana Nandang Prihadi |
| author_sort | Intan Khoirunnisa |
| collection | DOAJ |
| description | Indonesia as mega-biodiversity country and various unique local wisdom activities are main attractions that can be enjoyed by world tourists. Global tourism trends to go back to nature drive development of ecotourism. Tangkahan is ecotourism area that offers variety of tourist attractions. However, as time goes by, Tangkahan ecotourism also faced some challenges that effect efficiency and effectiveness of organization. Therefore, it is necessary to design ecotourism performance strategy, that can be used to integrate business model canvas (BMC) into sustainable balanced scorecard (SBSC). This study aims to describe performance of business model using BMC, analyze performance business model using SWOT, and design performance management strategy by integrating BMC into SBSC. Field data in the form of primary and secondary data. Data analysis used to describe business model is BSC and SWOT, and strategy design used SBSC and PLS-SEM. Results of this study have confirmed that Tangkahan Ecotourism can be described by BMC with value proposition, key resources, key activities, key partnerships, customer segment, channels, customer relationship, revenue streams and cost structures. Evaluation results, suggest new BMC description, that needs to enhance and increase existing aspects of elements BMC owned. There are 16 strategies obtained from SBSC management strategy design. |
| format | Article |
| id | doaj-art-1c2f2a0de45f4513b00cb3fb65694a33 |
| institution | Kabale University |
| issn | 0126-4451 2477-3751 |
| language | English |
| publishDate | 2023-10-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Jurnal Ilmu Kehutanan |
| spelling | doaj-art-1c2f2a0de45f4513b00cb3fb65694a332025-01-10T05:03:23ZengUniversitas Gadjah MadaJurnal Ilmu Kehutanan0126-44512477-37512023-10-0117214816210.22146/jik.v17i2.64966496Integrating BMC and SBSC Approaches for Tangkahan Ecotourism Management Strategies in Gunung Leuser National Park, North Sumatra, IndonesiaIntan Khoirunnisa0Yooce Yustiana1Nandang Prihadi2Study Program of Master in Bio Management, School of Life Sciences and Technology, Institut Teknologi Bandung, IndonesiaStudy Program of Master in Bio Management, School of Life Sciences and Technology, Institut Teknologi Bandung, IndonesiaDirectorate General of Resource and Ecosystem Conservation, IndonesiaIndonesia as mega-biodiversity country and various unique local wisdom activities are main attractions that can be enjoyed by world tourists. Global tourism trends to go back to nature drive development of ecotourism. Tangkahan is ecotourism area that offers variety of tourist attractions. However, as time goes by, Tangkahan ecotourism also faced some challenges that effect efficiency and effectiveness of organization. Therefore, it is necessary to design ecotourism performance strategy, that can be used to integrate business model canvas (BMC) into sustainable balanced scorecard (SBSC). This study aims to describe performance of business model using BMC, analyze performance business model using SWOT, and design performance management strategy by integrating BMC into SBSC. Field data in the form of primary and secondary data. Data analysis used to describe business model is BSC and SWOT, and strategy design used SBSC and PLS-SEM. Results of this study have confirmed that Tangkahan Ecotourism can be described by BMC with value proposition, key resources, key activities, key partnerships, customer segment, channels, customer relationship, revenue streams and cost structures. Evaluation results, suggest new BMC description, that needs to enhance and increase existing aspects of elements BMC owned. There are 16 strategies obtained from SBSC management strategy design.https://jurnal.ugm.ac.id/v3/jik/article/view/6496tangkahan ecotourismmanagementbmcsbscswot |
| spellingShingle | Intan Khoirunnisa Yooce Yustiana Nandang Prihadi Integrating BMC and SBSC Approaches for Tangkahan Ecotourism Management Strategies in Gunung Leuser National Park, North Sumatra, Indonesia Jurnal Ilmu Kehutanan tangkahan ecotourism management bmc sbsc swot |
| title | Integrating BMC and SBSC Approaches for Tangkahan Ecotourism Management Strategies in Gunung Leuser National Park, North Sumatra, Indonesia |
| title_full | Integrating BMC and SBSC Approaches for Tangkahan Ecotourism Management Strategies in Gunung Leuser National Park, North Sumatra, Indonesia |
| title_fullStr | Integrating BMC and SBSC Approaches for Tangkahan Ecotourism Management Strategies in Gunung Leuser National Park, North Sumatra, Indonesia |
| title_full_unstemmed | Integrating BMC and SBSC Approaches for Tangkahan Ecotourism Management Strategies in Gunung Leuser National Park, North Sumatra, Indonesia |
| title_short | Integrating BMC and SBSC Approaches for Tangkahan Ecotourism Management Strategies in Gunung Leuser National Park, North Sumatra, Indonesia |
| title_sort | integrating bmc and sbsc approaches for tangkahan ecotourism management strategies in gunung leuser national park north sumatra indonesia |
| topic | tangkahan ecotourism management bmc sbsc swot |
| url | https://jurnal.ugm.ac.id/v3/jik/article/view/6496 |
| work_keys_str_mv | AT intankhoirunnisa integratingbmcandsbscapproachesfortangkahanecotourismmanagementstrategiesingunungleusernationalparknorthsumatraindonesia AT yooceyustiana integratingbmcandsbscapproachesfortangkahanecotourismmanagementstrategiesingunungleusernationalparknorthsumatraindonesia AT nandangprihadi integratingbmcandsbscapproachesfortangkahanecotourismmanagementstrategiesingunungleusernationalparknorthsumatraindonesia |