Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia
In the tourism sector, wetlands provide a wealth of biodiversity and diverse landscapes including natural resource conservation tourism (flora fauna). In this context, marketing is needed to provide sustainable competitiveness for natural tourism parks. This study aimed to test four dimensions of t...
Saved in:
Main Authors: | Muhammad Naparin, Mahrus Aryadi, R. R. Yulianti Prihatiningrum, Suyatno Suyatnob |
---|---|
Format: | Article |
Language: | English |
Published: |
EconJournals
2024-10-01
|
Series: | International Review of Management and Marketing |
Subjects: | |
Online Access: | https://mail.econjournals.com/index.php/irmm/article/view/17115 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The Effect of Educational, Escapism, Memorable Tourism Experience on Sustainability-Oriented Loyalty in Kembang Island Park with the Moderating Effect of Biodiversity Knowledge: Green Marketing Perspective
by: Muhammad Naparin
Published: (2025-01-01) -
The role of human emotions in memorable tourism experience and revisit intention
by: Abhijeet Vikramaditya Tiwari, et al.
Published: (2023-01-01) -
The Seren Taun Experience: A Catalyst for Sustainable Cultural Tourism and Visitor Loyalty in West Java
by: Riski Taufik Hidayah, et al.
Published: (2025-01-01) -
The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours
by: Mustafa Çevrimkaya, et al.
Published: (2023-04-01) -
Memorable Tourism Experience (MTE): scale proposal and test
by: Mariana de Freitas Coelho, et al.
Published: (2018-10-01)