Layout Design and Product Bundling Strategy Using Overall Variability of Association Rules (OCVR) Method

Layout Design and Product Bundling Strategy Using Overall Variability of Association Rules (OCVR) Method

Alfazzamart is a minimarket that sells various daily needs. For several months, the number of transactions per month at Alfazzamart fluctuated. Alfazzamart owners want to achieve sales targets so that profits increase. This is a challenge for employees to determine the right product bundling strateg...

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Bibliographic Details
Main Author: Cahyono Sigit Pramudyo
Format: Article
Language:English
Published: UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department 2023-08-01
Series:Journal of Industrial Engineering and Halal Industries
Subjects:
minimarket
market basket analysis
ocvr
product bundling
product layout
Online Access:https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/4021
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