From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating Factor
With the rapid growth of mobile payment transactions in Indonesia, it is imperative to understand the factors influencing user acceptance to optimize product development and marketing strategies. This study seeks to examine these factors through the lens of the Unified Theory of Acceptance and Use o...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2024-12-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2667 |
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