Blockchain-enabled food traceability system and consumers’ organic food consumption: A moderated mediation model of blockchain knowledge and trust in the organic food chain

Blockchain-enabled food traceability system and consumers’ organic food consumption: A moderated mediation model of blockchain knowledge and trust in the organic food chain

Although the role of blockchain technology application in the organic food supply chain has been scholarly acknowledged, our understanding of how blockchain-enabled food traceability impacts consumer trust and purchase decisions is still limited. Adopting the lens from the stimulus-organism-response...

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Bibliographic Details
Main Authors: Cong Doanh Duong, Thanh Tung Dao, Trong Nghia Vu, Thi Viet Nga Ngo, Minh Hoa Nguyen
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Sustainable Futures
Subjects:
Blockchain-enabled food traceability system
Trust in the organic food chain
Organic food purchase behavior
Blockchain knowledge
Stimulus-organism-response model
Online Access:http://www.sciencedirect.com/science/article/pii/S2666188824001655
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