IDENTIFYING AND PRIORITIZING MARKETING PROBLEMS IN IRAN’S POULTRY INDUSTRY
The marketing of poultry products is a critical component of all production systems. Given the importance of the poultry industry in Iran and the marketing challenges it faces, this research aims to identify and prioritize the marketing problems within the industry. Using the Delphi technique, 15 e...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2025-01-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/16983 |
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