The Role of Hypertext in Consumer Decision Making. The Case of Travel Destination Choice

The Role of Hypertext in Consumer Decision Making. The Case of Travel Destination Choice

Travel is one of the most popular items people tend to be comfortable with purchasing over the Internet. Hypertext is a form of electronic text composed of blocks of words (or images) linked electronically by multiple paths, chains, or trails. This study explores the importance of hypertext in the t...

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Bibliographic Details
Main Author: Raúl Valdez Munoz
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2012-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
travel
internet
websites
destination choice
hypertext
Online Access: http://jemi.edu.pl/uploadedFiles/file/all-issues/vol8/issue3/JEMI_Vol_8_Issue_3_2012_Article_5.pdf
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