Navigating Behavioural Barriers to Fintech Chatbot Adoption: An Extended Innovation Resistance Theory Approach

Navigating Behavioural Barriers to Fintech Chatbot Adoption: An Extended Innovation Resistance Theory Approach

The study explores the multifaceted dimensions of user resistance through the lens of the Extended Innovation Resistance Theory (IRT), providing insight into functional, psychological and behavioural inhibitors that prevent users from integrating fintech chatbot functionality into their financial ma...

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Bibliographic Details
Main Authors: Muhammed Jisham, Vanitha Selvaraj, Abin John
Format: Article
Language:English
Published: Faculty of Management & Finance, University of Colombo 2024-06-01
Series:Colombo Business Journal
Subjects:
fintech chatbots
user resistance
innovation resistance theory
inertia
procrastination
Online Access:https://mgmt.cmb.ac.lk/cbj/wp-content/uploads/2024/07/4.-CBJ-2023-MKT-4-V15I1-Fintech-Chatbot.pdf
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