Challenges of social media workers in football clubs using technology–organization–environment (TOE) framework

Abstract This study, using the Technology–Organization–Environment (TOE) theory, attempts to identify the challenges faced by social media workers in the Persian Gulf Premier League (PGPL). Thematic analysis technique was used to analyze the data obtained from in-depth interviews with 21 social medi...

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Bibliographic Details
Main Authors: Abed Mahmoudian, Behzad Izadi, Do Young Pyun
Format: Article
Language:English
Published: SpringerOpen 2025-08-01
Series:Future Business Journal
Subjects:
Online Access:https://doi.org/10.1186/s43093-025-00619-2
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