Precursors of interactional value formation through digital banking interactions [version 1; peer review: 2 approved]
Background The dynamic nature of consumer behavior and the complex design of banking services make digital banking interactions challenging. Automated systems/responses lack a personal touch and may lead to miscommunication creating further difficulty in retaining customers. Hence, a co-creating int...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
F1000 Research Ltd
2025-02-01
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| Series: | F1000Research |
| Subjects: | |
| Online Access: | https://f1000research.com/articles/14-235/v1 |
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