The involvement concept—replaceable or irreplaceable? A case for a conceptual analysis of a core concept of media psychological communication research
The concept of involvement has enriched media psychological communication studies for more than three quarters of a century. The original concept of Sherif and colleagues—the so-called ego-involvement—has been extended piece by piece by various researchers over the decades, so that already in the 19...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-11-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1395895/full |
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